Ska Brewing creates parody of the Discovery Channel ‘Brew Masters’
It’s different colors, it has alcohol, it’s beer… but for Dave Thibodeau and his co-minions at Ska Brewing Co., beer is a passion, a business, and a personal quest to make delicious craft beer and stay employed at the same time. “Brew Minions”, viewable at www.vimeo.com/20604077, is a parody of the Discovery Channel’s recent series “Brew Masters”, featuring Sam Calagione and Dogfish Head Brewery.
Brew Minions follows Dave and his team as they flawlessly execute a project to make a 30th Anniversary beer for the long-running NYC Ska band The Toasters. Along the way they cross high mountain passes and travel almost across town, pioneer techniques to produce beers (and short films) of questionable originality, and ignore advice from Sam himself, who makes a cameo, but was otherwise not harmed in the making of this video.
From Rainbo Bread to bagels to bits of British bees, Dave is constantly pushing his team and himself to keep going, even though it’s not clear that anyone, including the Toasters, wants them to. The imagination of the Ska Brewing team is matched only by their obliviousness, which they wear like a badge. Attending beer conferences with Sam, glamorous product launches with rock stars, ripping off ideas and making toast, it’s all in a day’s work for Brew Minions.
“It’s easy to make fun of ourselves,” said Dave Thibodeau, Ska Co-Founder and President. “It’s hard to make a video that makes fun of us though, even a short one. It was supposed to be short. And it’s expensive. If anyone thinks this is funny they owe us.”