Moosehead will distribute Boston Beer in Canada
“Good beer makes its own friends” says Jim Koch, founder and brewer of The Boston Beer Company. Today, the maker of America’s leading craft beer announced a new venture with Canada’s largest independent brewery, Moosehead Breweries Limited.
At a news conference in Toronto, Koch and Moosehead President Andrew Oland outlined the five-year distribution agreement that means Moosehead Breweries and its subsidiary the Premium Beer Company will assume the Canadian distribution of Boston Beer’s portfolio including its flagship brand, Samuel Adams Boston Lager.
“This alliance is a real win for Boston Beer,” Koch said. “Our tastes are similar. As Canada’s oldest and largest independently owned brewery, Moosehead understands the Canadian market. I’m raising my Samuel Adams glass today to cheer our new venture.”
Details of the agreement include:
– Moosehead will distribute the Samuel Adams family of beer — including its seasonal offerings and variety packs.
– Products will be available in 355 ml bottles, and 30 and 58.6 litre kegs for selected brands.
– All Boston Beer sold in Canada will be brewed and packaged by Boston Beer in the United States.
“It is an honor for Moosehead to be formally associated with The Boston Beer Company,” Oland enthused. “My relationship with Boston Beer and Jim Koch goes back many years, and I know that Jim shares the same principles of our own family and company including a strong belief in quality, tradition, integrity, and family values.” Andrew is the sixth-generation member of the Oland family to head up Moosehead since 1867.