Top Growth Brands
The IRI Beer, Wine and Spirits Practice announced its “Top 30 Beer Brand Performers in 2006,” a revealing industry look at the 30 fastest growing beer brands across the beer market. IRI also unveiled its “Top 15 New Beer Brands in 2006,” a list of emerging new brand entries.
For the Top 30 Beer Brand Performers ranking, IRI analyzed volume growth, share of segment trends, everyday base pricing, and incremental sales growth in 2006 versus 2005 to determine the brands with the strongest performance in the beer industry.
“The outstanding group of beer brands in this year’s top 30 ranking is a great representation of the big trends in 2006,” said Bump Williams, general manager, IRI Beer, Wine and Spirits Practice. “Consumers are definitely willing to pay premium price for their favorite brands, with 21 of the top 30 performers being high-end brands that include 14 imports, 6 craft brands, and one malternative. Manufacturers are also meeting the ever-changing tastes of consumer demands with their new product innovations. The key now is getting the proper amount of shelf space and distribution in the right stores to support these power brands.”
Notables, such as Bud Light, Pabst Blue Ribbon and Coors Light are on the list, but the coveted No. 1 brand goes to import beer, Newcastle Brown Ale, brewed by Scottish and Newcastle Importers. Import beer brands have a very strong showing in the ranking this year with such brands as Modelo Especial, Stella Artois, Corona Light, Guinness Draught and Beck’s. Craft beers also remain popular with Samuel Adams Seasonal, New Belgium Fat Tire Amber Ale, Sierra Nevada Pale Ale and Shiner Bock among the brands making the list. Of course, domestic brands will never go out of style. Busch Light, Natural Light, Yuengling Traditional Lager and Steel Reserve High Gravity Lager remain strong brands.
The Top 30 Beer Brand Performers ranking is designed to highlight the brands that experienced significant year-over-year growth across total U.S. supermarkets in 2006. In addition to looking at volume and dollar sales, IRI also examined pricing, share growth and incremental volume and dollar contribution.
For the list, go to: https://www.probrewer.com/vbulletin/showthread.php?p=20095#post20095
