A U.S. District Judge has issued a temporary restraining ordering Anheuser-Busch to halt Michelob ULTRA Hard Seltzer ads that claim the seltzer is “the only” or “the first national USDA certified organic hard seltzer.”
As previously reported in ProBrewer News, Suzie’s Brewery of Pendleton, Oregon filed suit in which they claimed that they began selling Suzie’s Seltzer in July, after receiving its own federal certification as an organic hard seltzer. ULTRA Hard Seltzer’s were rolled out last month.
The judge, Michael H. Simon did allow Anheuser-Busch to advertise that its Michelob hard seltzer is “the only” or the “first” USDA certified organic hard seltzer that is distributed nationally.
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