I knew this would pop up – sooner or later.
In this case later.
I have been predicting for many years that alternative forms of beer wholesalers would ultimately surface. Why? Because traditional major-brand distributors tend to pile up protections around their businesses via franchise legislation that make it very difficult to terminate a contractual relationship. And although many beer wholesalers do a great job getting craft brands to market – most craft brands are at the whim of the distributors because they hold so little leverage.
Who goes to most C-sores, restaurants, grocery stores and even liquor stores? Pepsi and Coke distributors. Finally, a Pepsi distributor is taking on craft beer brands. Read the story here.