News Good Summer Start

Craft shows strong scan numbers going into summer

In the four week period ending June 14, IRI scan data showed that craft beer case volumes were up 9% in the month.

It was a rainy month in much of the nation, possibly accounting for a drop in major brands which were down 3.4%. But weather never seems to affect craft the way it does the big brands.

Scan data is for case sales in participating (scanning) off-premise only. The bulk of the participating retailers are grocery and chain stores.

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