News Brewer Migration – Moving from ‘Brewing Company’ to ‘Beverage Company’

Almost without doubt, the biggest evolution in the brewing industry over the last 40 years has been the rapid growth and popularity in alternative beer brands. Lead by hard seltzers but also joined by hard teas, kombuchas, FMB’s and others, more brewers are following in the footsteps of Boston Beer Company and the global brewers by shedding their “brewery” hat and becoming a “beverage company.”

Some are calling this “brand architecture,” moving away from being a single category company and being a “house of brands” that offers a diversified portfolio of products in different categories to capture different consumer sets.

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