The Brewbound Craft Beer Session, which will take place at the Paradise Point Resort and Spa in San Diego, Calif. on Thursday, November 29 has just announced the full agenda for the day. Billed as a “strategic learning opportunity for craft brewers,” for the craft beer industry, the conference features a number of talks and panels and includes speakers such as Kim Jordon and Tony McGee, founders of New Belgium Brewing Co. and Lagunitas Brewing Co. respectively.
With an emphasis on the business of beer, the agenda covers marketing, investment, and distribution strategies, as well as case studies of successful brands in a highly collaborative atmosphere.
During the event, brewers and beer industry experts will discuss how brewers can harness the avalanche of consumer, distributor and retailer interest in the craft beer category to improve their access to growth capital and deepen their sales base. Panelists and presenters will help brewers weigh the impact of portfolio choices, branding elements like design and packaging decisions on brand-building and shelf appeal, as well as long-term distribution strategies. Marketing, merchandising, and the overall state of the craft market are looked at as opportunities for brewers to improve revenue and profitability, and to build the capital structure that will allow them to weather any storm.