The Brewers Association recently completed an updated demographic audit of brewery owners based on a survey of 500 randomly selected breweries selected by the BA. The results showed that brewery owners are 93.5% white and 23.7% of brewery owners were female, while 75.6% were male.
“The American beverage alcohol consumer is increasingly BIPOC and female,” said Bart Watson, Chief Economist for the Brewers Association. “That shift is ongoing and will likely continue going forward. For example, female drinkers under 25 now outnumber male drinkers under 25. So for craft to continue growing and moving more in the larger beer and beverage alcohol consumer market, it will need to connect better with that diverse customer base. While there’s nothing that says white and male owned businesses can’t connect with that more diverse customer base, it’s going to require additional work in building diverse organizations and shoring up blind spots.”
See the full summery of the survey here.