One third of all craft brewers in the US now make some variety of alternative beer beverage, according to Bart Watson, economist with the Brewers Association. The statistic points to the growing popularity of hard seltzers, hard kombucha, flavored malt beverages and other non-beer products.
Non-beer products comprised an average of 9% of total volume for those breweries who made them.
Bart gave his presentation as part of the California Craft Brewers Association Spring Virtual Conference.