‘Seal of Independence’ Gaining in Awareness
According to a recent blog post by Bart Watson, chief economist at the Brewers Association, 50% of craft consumers said they had seen the BA’s Seal of Independence, up from 42% last year. More importantly, 31% of craft drinkers and 42% of weekly craft drinkers said they had purchased beer with the seal on the packaging.
Bart walks through additional seal metrics in the blog post here.
Craft Brewing News also talks about the effectiveness of the seal in an article here.
