A new campaign to put an end to what a consumer group calls “the Great British beer rip off” was launched
at a reception in the House of Commons. A new cross party Parliamentary Motion calls on the government to protect consumers from short beer measures in forthcoming Weights and Measures legislation by defining a pint of beer as 100% liquid.
According to the Campaign for Real Ale, under the current law:
* 9 in 10 pints are short measure.
* 1 in 4 pints are more than 5% short measure.
* Short measure costs consumers