Domestic beer in cans grew 11.4% to 12.7 million barrels in 2020, according to Beer Marketer’s Insights. Cans now make up 74% of total volume share, up from 58 share 10 years ago. Not surprisingly in the pandemic year, draft fell by 7.9 million barrels and bottles dropped almost 3.6 million barrels.
The enormous uptick in beer packaged in cans was driven not just by the massive pivot from draft to cans and bottles due to the pandemic, but also due to the huge popularity of hard seltzers in which cans is the prevalent package.
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