Driven Deliveries, an online cannabis retailer and direct-to-consumer logistics company, today announced a partnership with Pabst Labs to enable its new Pabst Blue Ribbon Cannabis Infused Seltzer to reach 92% of California’s statewide population through Driven’s online cannabis e-commerce platform.
Pabst Labs, a company founded by a group of cannabis beverage experts and former Pabst Brewing Company employees have developed a line of cannabis infused drinks under the Pabst Blue Ribbon name. The 12 oz, non-alcoholic lemon-flavored seltzer features 5mg of THC, 25 calories, and 5 grams of sugar. It contains no preservatives.
“We are a young company partnering with one of the oldest and most venerable brands in the beer category,” stated Jason Gloria, VP Of Operations at Driven’s Budee™ and Ganjarunner™ e-commerce platforms. “Pabst Blue Ribbon’s brand presence in the cannabis-infused beverage category will be a catalyst for growth in this important segment,” he continued. “We are proud to make this fine product available to the vast majority of Californians, as we do for the best cannabis brands in the state,” he concluded.