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» Beverage Industry News » News From The Breweries » Sierra Nevada Breaks World Record Hurling a Keg of Beer for New Product ‘Launch’

Sierra Nevada Breaks World Record Hurling a Keg of Beer for New Product ‘Launch’

Beverage Industry News» News From The Breweriesposted Mar 31st, 2021 03:09:33PM by Tom McCormick

Sierra Nevada Brewing set out to do a big “launch” of its new Big Little Thing Imperial IPA and set a Guinness Book world record in the process.

The company constructed a large catapult called a trebuchet that hurled a half barrel keg of Big Little Thing across an open field at the Chico, CA brewery. The official title of the world record is “the furthest distance thrown by a trebuchet with a projectile weight of 20kg and over.” In this case, the keg of beer was the “projectile.”

You can see a video of the event here.

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Tom McCormick

Posted by Tom McCormick

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