Scofflaw Brewing Company announced yesterday the creation of a shared services platform called IndieBrew, short for Independent Brewers Union. IndieBrew was created to help independent breweries succeed as market conditions present increasing costs and challenges.
In an era of challenging supply chain issues, rising costs and shrinking margins, IndieBrew aims to provide access to a market-wide sales force, procurement, human resources, forecasting, accounting and other back-office functions. Each brewery will maintain control of its brand.
“We are reimagining the way we do business by actively working with other breweries to identify the strengths of each brand, both new and existing. In an unpredictable market where the price of raw materials is skyrocketing and manufacturers do not have full control of their brands, small breweries simply do not have the bandwidth to compete in an equitable way,” said Scofflaw CEO, Matt Shirah. By combining forces, we will become a stronger, more-equipped total beverage supplier.”
It’s not the first time this sort of collective “commune-style” concept has been tried in the craft brewing industry. Other attempts have been marginally successful. But previous projects of this nature didn’t sprout in a time when the industry was under such widespread cost and supply restraints or evolving into an “all-beverage” industry, where craft beer now competes for consumer attention with hard seltzers, Kombucha, hard teas, canned cocktails and even legalized cannabis.
More details here.