Remember the long lines that some brewers generated during highly coveted beer releases (think Russian River’s Pliny the Younger release every February). Not gonna happen for awhile as brewers rethink new ways to release specialty beers without the onsite parties, lines and crowds.
3 Floyds, Goose Island and Revolution Brewing are three brewers who have announced a new way of releasing their popular seasonal beers in the COVID-19 era.
3 Floyds Brewing has cancelled their Dark Lord Day and will put the beer on sale on their web site instead. Goose Island, which is owned by beer conglomerate Anheuser-Busch InBev, will also limit the release of its annual Bourbon County Stout to online-only with a lottery for pre-purchasing.
Chicago-based Revolution Brewing will skip the events that normally coincides with the release of its Deep Wood barrel-aged beers and instead do brewery pick-up sales.
Full article from Crain’s Chicago Business here.