Odell Brewing Co. is diversifying into wine with the opening yesterday of The OBC Wine Project’s Taproom, located adjacent to the Fort Collins brewery.
More and more breweries are transitioning to “beverage companies” by diversifying into new beverage categories. Although many are delving into popular new styles such as hard seltzer, Odell has chosen to expand into wine making, although with the new contemporary twist of putting quality wine into cans.
The OBC Wine Project launched in June of 2020 with a line of four canned wines distributed across Colorado. Since the package launch, The OBC Wine Project has been making various small batch wines and working on the construction of the winery’s taproom.
The Winery taproom will have eight taps and a number of limited bottle releases, which will only be available at the winery. Half of these taps will be dedicated to small batch and experimental wines made from grapes sourced across Oregon, Washington, and Colorado.