A class action lawsuit filed against Molson Coors alleges that the company mislead consumers over the health benefits of its Vizzy hard seltzer.
According to an article in The Drinks Business, a complainant alleged that the company had added “an insignificant amount of Vitamin C” to its Vizzy hard seltzer, “and then blanketed the labels and advertising with statements affirmatively promoting antioxidant Vitamin C from a ‘superfruit,’” according to a federal complaint filed on Thursday.
The complaint calls the action “misleading and dangerous to consumers.” It also alleged that the practice was “unlawful” due to labels ignoring U.S. Food and Drug Administration and Congressional policies.
Full story here.