News Ellie Preslar Elevated to CCO at Sierra Nevada Brewing to Replace Retired Joe Whitney

Sierra Nevada Brewing Co. has selected Ellie Preslar as Chief Commercial Officer. Preslar’s promotion fills the CCO role left vacant by Joe Whitney when he retired earlier this year after being with Sierra Nevada since 2006.

Preslar has served as Sierra Nevada’s Vice President of Sales since 2021.  In her new role, she will oversee all commercial operations, including Sales and Marketing.

“We’re excited to elevate Ellie Preslar to the role of Chief Commercial Officer,” said CEO Pryce Greenow who was named President & CEO of the company earlier this year. “Our future success requires that we create a high-performing, inclusive environment with teams that are equipped to navigate the evolving craft beverage landscape. Ellie has a proven track record of leading with those principles and I’m confident she will help deliver the next chapter of sustainable growth at Sierra Nevada.”

Before joining Sierra Nevada, Preslar spent over 17 years at Procter & Gamble, most recently as a Vice President of Sales.

“I’m honored to be named Chief Commercial Officer at a company with such a rich history and unwavering commitment to quality as Sierra Nevada,” said Preslar. “We have an exciting opportunity ahead of us with innovation at the forefront, and I’m optimistic for what the future holds.”

As part of Preslar’s new role, which is effective immediately, she will additionally oversee certain elements of Sierra Nevada’s newly commissioned co-packing facility, including business development

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