Denver Beer Co. has announced an auction that will provide the winner four free beers a day for life at any Denver Beer Co. location. The program, entitled “Beer For Life,” will use a one-of-a-kind NFT (non-fungible token).
“We are in love with the concept of NFTs,” Denver Beer Co. co-founder Charlie Berger was quoted as saying in a Craft Brewing Business article. “We think they are going to revolutionize digital media and have so many other applications that are just beginning to be realized. A few other breweries have launched NFTs, but Denver Beer Co is the first in the craft brewing industry to offer an NFT with a lifetime supply of beer.”
The auction opened on June 23, 2021, and will close July 7, 2021, when the NFT will be granted to the highest bidder. Denver Beer Co. is a Denver-based brewery with multiple brewing and taproom locations around the Denver region.
Full Craft Brewing Business article here.