BrewDog USA, the U.S. arm of Scotland’s BrewDog is projecting a 13% increase in sales this year over last year. Not bad in a global pandemic.
“It’s not where we would have been on our top line,” CEO Jason Block told the Columbus Business News. “But we’ve controlled expenses and our bottom is relatively close to what we expected at the start of the year.”
Even though BrewDog had strong draft sales to the on-premise pre-COVID-19 and has multiple on-premise locations of their own, they have still managed to produce impressive growth numbers this year.
One successful pivot was to focus on its core “headliner” beers early on in the pandemic and then push hard for expanding their presence in the off-premise.
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