ProBrewer.com

An Online Resource Serving The Beer Industry

  • News & Articles
    • Featured – Brewing Education
    • Beverage Industry News
    • Front of House
    • Operations
    • Packaging
    • Production
    • Real Estate
    • Sponsored
  • Events
    • All Events
    • Essential Virtual Resources for the Brewing Industry
    • Virtual Brewing Conference Guide
  • Classified Ads
    • Latest Ads
    • Ads By Category
    • Help Wanted / For Hire
    • Search Ads
    • Post Classified Ad
    • Post Catalog Ad
    • About Classified Ads
  • Jobs
  • Discussion
  • Tools
    • IBU Calculator
    • Beer Specifications
    • Water Chemistry
  • Advertise
    • Advertise & Sponsorship on ProBrewer
    • ProBrewer Advertisers
  • Allied Trade Directory
    • Search Allied Trade Directory
    • Your Companies
    • Submit New Allied Trade Company
  • Login / Register
    • ProBrewer Login
    • Register
    • Password Reset
» Beverage Industry News » Never Good to Have Your Name in a Pandemic Virus

Never Good to Have Your Name in a Pandemic Virus

Beverage Industry News» Beverage Industry Newsposted Feb 28th, 2020 10:10:43AM by Tom McCormick

5W Public Relations, one of the top 15 independently-owned PR agencies in the U.S., has conducted a survey of over 700 beer drinkers in the U.S. regarding their opinions about the Corona beer brand, as a result of the deadly coronavirus that’s spreading around the world.

5WPR’s survey found that 38% of beer-drinking Americans would not buy Corona under any circumstances now. Among those who said they usually drink Corona, only 4% said they would stop drinking Corona, but 14% said they wouldn’t order Corona in a public venue and 16% of beer drinking Americans were confused about whether Corona beer is related to the coronavirus.

Time will soon tell in scan data, but it appears the virus may have an impact on the top-selling import.

Share this:

  • Facebook
  • LinkedIn
  • Reddit
  • Twitter
  • Pocket
  • Email
Tom McCormick

Posted by Tom McCormick

Comments

  1. Chris says

    March 2, 2020 at 8:25 am

    Given the fact that the above referenced bogus survey is being used to make Americans look stupid, here is the response from Constellation Brands CEO: “Actually, “sales are up 5%,” says the company.”

    The CEO Behind Corona Just Responded to Claims That Coronavirus Is Hurting Beer Sales. It’s a Lesson in Emotional Intelligence

    Constellation Brands, which owns Corona, just released a statement fighting the notion that recent events have negatively affected the brand. In fact, the company claims sales are actually up 5% in the U.S. over the latest four week period, nearly doubling the 52-week trend for the brand.

    https://www.inc.com/justin-bariso/the-ceo-behind-corona-just-responded-to-claims-that-coronavirus-is-hurting-beer-sales-its-a-lesson-in-emotional-intelligence.html

Search

Subscribe to ProBrewer Daily

ProBrewer Subscriptions

View previous newsletters.

Connect With @ProBrewerPage

 Instagram    Facebook    Twitter

 

 

 

Join the ProBrewer mailing list

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Privacy Policy and Cookie Policy

Connect With @ProBrewerPage

 Instagram    Facebook    Twitter

Go Somewhere Else

News • Classifieds • Help Wanted / For Hire • Discussion • Library • Contact • Advertise • Contact Details • Help

Copyright © 2021 · RealBeer Media · Privacy Policy · Terms and Conditions

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.