Moosehead Breweries Ltd. is the latest brewing company to invest in the cannabis industry, announcing a joint venture with Sproutly Canada Inc. to develop, produce and market non-alcoholic beverages
Moosehead is Canada’s largest independent brewery. Matthew Oland, a Moosehead senior executive who will head the 50-50 joint venture as chief executive officer said in a Canadian Press article, “After careful analysis of the cannabis industry and the cannabis beverage opportunity in Canada, we believe that Moosehead and Sproutly together are well positioned to become a significant player in the category.”