MKE Brewing and Sup! Seltzer Partnership to Focus on Alternative Alc Beverages
Milwaukee (MKE) Brewing Company and Sup! Organic Hard Seltzer have pared up to form Drink Design Collective, a new alcoholic beverage company focused on innovation across the alcoholic beverage space.
MKE Brewing Company, which has been in business for 22 years, recently expanded its operations into the former Pabst Brewing Company warehouse in Milwaukee. The new facility was built to allow MKE to innovate outside of the craft beer space and will allow for over 150,000bbl of annual capacity. Drink Design Collective will be headquartered in this new facility, allowing for in-house production of Sup! Organic Hard Seltzer, Tierra Buena Hard Seltzer, and MKE Brewing Company’s line of craft beers. The partnership will allow for both MKE and Sup! to share production and distribution channels.
MKE Brewing Company’s David Hock will be President and Chief Executive Officer of DDC and Sup! Organic’s Chase Brooks will serve as Founder and Chief Innovation Officer.
“Rapid innovation is central to our vision, and this facility provides the perfect environment to quickly dial in future product lines,” said Chase Brooks, Founder and Chief Innovation Officer of Drink Design Collective in a company statement.
DDC is in the process of retaining distilling and winemaking licenses in addition to its current brewing license, enabling the firm to develop products across the alcoholic beverage industry.
DDC’s next brand launch, Tierra Buena Hard Seltzer, will hit pilot markets in spring 2020. Tierra Buena is the industry’s first-ever climate neutral certified product and will offset 100% of its environmental impact via reforestation projects in Latin America.
