Market Share – Spirits Up, Beer Down

Beverage Industry News» Beverage Industry Newsposted Feb 12th, 2015 by Tom McCormick

Here are the market share numbers in dollar sales for 2014 by each alcohol beverage category; spirits = 35%, beer = 48% and wine = 17%.

Compared to previous year, wine was flat while spirits picked up half a percentage point at the expense of beer.

Here’s a comparison to 10 years ago to show where the trend is; Spirits was 32.1%, beer 51% and wine 17%.