Molson Coors has announced a new addition to their Keystone Light lineup. Keylightful, a “fruit forward raspberry lime light beer. Yes, apparently it is a beer.
According to the companies blog, the beer is “aimed at recruiting more younger legal-age drinkers into the beer category” and will launch March 1 in 40 states. The 4.1% abv beer has 125 calories per 12-ounce serving will be packaged in “splashy pink-and-neon-green packs” and “prominently feature the brand’s mascot, Lil’ Breezy Keezy, a sunglasses-clad French bulldog.”
Read more on the Molson Coors blog page here.