News Lemon Low Cal Beer?

Posted by pbrewadmin

MillerCoors to intro lemon-flavored MGD 64

MillerCoors plans to launch a lemonade-flavored version of low-calorie beer MGD 64.

Miller Genuine Draft 64, named for the number of calories it contains, got off to a rollicking start after its national rollout in 2008. But sales have slowed recently by double-digits.

MGD 64 Lemonade will be sold from May through Labor Day.

MillerCoors also will unveil a new marketing campaign for the main version of MGD 64 this year as part of an effort to strengthen the brand, England said in Friday’s memo.

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0 Comments on “Lemon Low Cal Beer?”

  • Dough In

    says:

    beano beer

  • DeadfrogDerrick

    says:

    Is that a 2%alcohol beer,,,,probably tastes like sprite

  • einhorn

    says:

    Sounds like a take-off of German radler and/or english shandy.

    From a beer-geek standpoint a depressing product which takes up more shelf space, but through marketing eyes possibly a new and refreshing beer alternative for women.

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