The major brewers are trying just about anything to convince more consumers to buy beer over liquor and wine, exotic cocktails, craft beer and wine continue to surge in the battle of market share.
In the latest move, Molson Coors Brewing Co. said it will launch Coors Light Iced T in Canada next month ahead of a possible U.S. roll-out. The citrus-like, iced tea-flavored beer will have roughly 4% alcohol content but no caffeine.