Heineken will pump around $52 million into its Star and Garter pubs estate in the UK to upgrade about 80 of its pubs. Each pub will receive between $171,000 to $550,000 to make the pubs more comfortable and stylish inside as well as improving beer gardens. Better quality food will also be introduced – which is expected to account for around 30% of sales – as well as good coffee and premium spirits, wines, lagers and ciders.
Around 700 pubs across England and Wales are set to benefit, with the money mainly boosting pubs in suburban and high street locations that are within a 10-minute walk from residential areas. Lawson Mountstevens, managing director of Star Pubs & Bars said that people had rediscovered the joy of their neighborhood pub as a result of the pandemic over the last year, and were “opting to stay local,” according to an article in The Drinks Business.
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