News Heineken Drops in 1st Quarter – Lagunitas Continues to Struggle

Heineken reported that total company volume in the US declined mid-single digit, despite the Heineken brand itself growing low-single digits driven by strong sales of Heineken 0.0.

Lagunitas sales were reported as down high-single digits, the largest quarterly drop since the company acquired the California company. This was certainly due in part to the impact of COVID-19, where their key California market had one of the earliest shutdowns in the country. Although far from the stumble that Constellation made with the Ballast Point acquisition, Lagunitas has been a struggle for Heineken. A number of key leadership positions have left the company, including the recent departure of CEO Maria Stipp this last February.

International volume sales Heineken company were down 2.1% organically for the quarter, with a significant decline in March due to the global pandemic.

Full numbers and press release here.

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