Major-brand wanna-be faux craft brand Anheuser-Busch has announced that John Hall, founder of Goose Island Beer Company will step down as CEO.
John, who founded Goose Island Beer Company in 1988 and sold it to Anheuser-Busch last year will be replaced by longtime AB executive Andy Goeler who most recently served as AB’s vice president of import, craft and specialty brands.
Since acquiring Goose Island for nearly $40 million, AB has announced it plans to increase Goose Island’s distribution to all 50 states and build the it to a million barrel-a-year brand.
Most of Goose’s biggest-selling brands, like 312 Urban Wheat Ale and Honker’s Ale, have been outsourced from its Fulton Street brewery to AB plants in New York and Colorado.