Guinness is about to introduce into the US market a dark lager the company says should be enjoyed cold.
How cold?
“Even on ice,” says Guinness master brewer Fergal Murray in a press release.
Guinness is making an attempt for a wider appeal in the American beer market with the introduction of a Guinness Black Lager.
After testing the new brand in two test markets, the national roll out kicks off on Sept. 1.