Carlsberg Group has revealed the trial of a new non-glass “bottle,” made from wood fiber and a plant-based lining.
The bottle is 100% bio-based apart from the cap, which is currently needed to ensure the quality of the product, and together the bottle and cap are fully recyclable. The company is also exploring alternative fiber-based bottle caps.
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The new trail bottle is set to be sampled to 8,000 consumers across eight pilot markets in Western Europe.
Carlsberg claimed in a press release about the new trial that the PEF functions as a “highly effective barrier” between the beer from the fiber outer shell, and protects the “taste and fizziness” of the beer successfully.
See the full press release here.