News Bubble Gum IPA – Gone Too Far?

With the craft beer industry already under siege by many who feel that beer style proliferation has gone too far in an attempt to attack attention and entice more sales, Anheuser-Busch InBev’s Blue Point Brewing has just released Bubble Brain IPA, a “small batch, bubble gum beer,  driven by fruit, spices and yeast,” Barry McLaughlin, marketing director said in a Forbes article.

Many industry veterans have lamented at the insensible beer styles that have been created over the last few years as brewers try new things to stand out in a crowded field and increase sales. It is a fine line between being “innovative” and simply tossing out a “gimmick.” My vote would be “gimmick” for a bubble gum flavored beer.

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