Anheuser-Busch InBev (AB InBev) has forecasted 4% to 8% growth in core profit over the next four years, according to a recent investor update.
Speaking at an investor seminar, AB InBev’s new chief executive Michel Doukeris highlighted how the beer market had expanded over the past four years and was also predicted to expand its share of the alcohol market in the next four. The massive global beer and beverage company is well-poised to take advantage of recent trends in the industry. It is now a significant player in the non-traditional beer segment, craft beer, Mexican imports and has begun to dabble in wine, spirits and non-alcohol. Doukeris also made a nod to expanding direct-to-consumer options. In a Fortune article he said, “we have globally $1 billion in sales that we make through direct-to-consumer. Consumers order beer the same way they order from Pizza Hut; in 30 minutes we deliver them cold beer at home, the amount they ordered on the app.”
In the article Doukeris also discussed the importance of developing a 10-year strategic plan. As hard as that may seem, it is a practice that craft brewers should take on as well. “The process of building (a 10-year strategic) plan was incredible because it was the first time that I thought, this is a competitive advantage,” he said. “While everybody is thinking short term, I was really thinking 10 years [ahead] and thinking, What are the small things that consumers want to do today that will be very big 10 years down the road?”
More here.