Anheuser-Busch has announced a national campaign in partnership with the White House to help meet President Biden’s goal to have 70% of American adults vaccinated adults by July 4th.
Called the “Let’s Grab A Beer” initiative, AB will buy a beer (or seltzer of course) for anyone (over 21 of course) in the country (excluding AL, CA & TX, of course).
The giveaway from AB will begin when the Centers for Disease Control and Prevention determines that the United States has reached the goal of 70% of the eligible population is vaccinated and will end seven days later, according to a statement by AB. Any adult 21 and older will be able to get a $5 virtual debit card that can be used to buy one AB product, including beers, seltzers and nonalcoholic products.
This may be the first time that a brewer has had a promotion to buy the country a round. But then again, it’s the first time there has been a global pandemic – at least since since the repeal of prohibition.