According to the latest TTB Newsletter, the agency has found an increasing number of alcohol beverage advertisements, including company websites and social media accounts, depicting health-related statements that suggest a relationship between the consumption of an alcohol beverage and its purported health benefits or effects. And the TTB reminds all alcohol producers – that’s a no-no.
TTB advertising regulations prohibit any health-related statement that is untrue in any particular or tends to create a misleading impression as to the effects of consumption on health.
TTB explains in detail here.