The food and beverage industry laid off 5.5 million jobs in April alone and many breweries are looking at ways to help servers, bartenders, cicerones and others who were furloughed from the on-premise sector. Along with the lay-offs, many small on-premise businesses which have long supported craft brewers are also struggling to stay in business as the re-opening process begins.
But brewers beware; due to long standing state and federal tied house restrictions, giving “something of value” to help a retailer or even an employee of a retailer is often a regulatory infraction.
An article in Vinepair helps alcohol beverage manufacturers navigate the tricky waters of offering assistance to licensed retailers without breaking the law