ProBrewer.com

An Online Resource Serving The Beer Industry

  • News & Articles
    • Featured – Brewing Education
    • Beverage Industry News
    • Front of House
    • Operations
    • Packaging
    • Production
    • Real Estate
    • Sponsored
  • Events
    • All Events
    • Essential Virtual Resources for the Brewing Industry
    • Virtual Brewing Conference Guide
  • Classified Ads
    • Latest Ads
    • Ads By Category
    • Help Wanted / For Hire
    • Search Ads
    • Post Classified Ad
    • Post Catalog Ad
    • About Classified Ads
  • Jobs
  • Discussion
  • Tools
    • IBU Calculator
    • Beer Specifications
    • Water Chemistry
  • Advertise
    • Advertise & Sponsorship on ProBrewer
    • ProBrewer Advertisers
  • Allied Trade Directory
    • Search Allied Trade Directory
    • Your Companies
    • Submit New Allied Trade Company
  • Login / Register
    • ProBrewer Login
    • Register
    • Password Reset
» Beverage Industry News » International » Paperless Import

Paperless Import

Beverage Industry News» Internationalposted Oct 31st, 2006 06:44:37PM by pbrewadmin

Heineken to test electronic tracking of beer shipments

In what could be one of the great milestones of the horizontal integration of technology, IBM Corp. will collaborate with Heineken N.V. to electronically track the shipment of beer from Europe to the United States.

The project will explore the possibility of using sophisticated software and hardware to wirelessly expedite international trade. Shipping giant Safmarine has signed on to carry out the experiment; the University of Amsterdam will serve as research coordinator; and the customs services of The Netherlands, the United Kingdom, and the United States will participate in the effort. The undertaking will be known as the Beer Living Lab.

According to the Organisation for Economic Cooperation and Development, more than 30 different documents are needed for a single cargo container crossing a border, which amounts to about five billion passes annually for shippers. In the beer-cargo experiment, Safmarine will ship ten sensor-equipped containers of Heineken beer from locations, in both Holland and England, through their customs authorities, to the Heineken distribution center in the U.S., IBM said last week.

The project will use IBM’s Secure Trade Lane system to provide real-time visibility through an advanced wireless sensor platform that uses data from satellite and cellular tracking technology. An IBM services oriented architecture (SOA) called Shipment Information Services leverages globally accepted Electronic Product Code (EPC) standards, so instead of building a big central database, distributed data is linked, allowing it to be shared in real time between Heineken, Safmarine, and the various customs authorities.

Share this:

  • Facebook
  • LinkedIn
  • Reddit
  • Twitter
  • Pocket
  • Email
pbrewadmin

Posted by pbrewadmin

Search

Subscribe to ProBrewer Daily

ProBrewer Subscriptions

View previous newsletters.

Connect With @ProBrewerPage

 Instagram    Facebook    Twitter

 

 

 

Join the ProBrewer mailing list

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Privacy Policy and Cookie Policy

Connect With @ProBrewerPage

 Instagram    Facebook    Twitter

Go Somewhere Else

News • Classifieds • Help Wanted / For Hire • Discussion • Library • Contact • Advertise • Contact Details • Help

Copyright © 2021 · RealBeer Media · Privacy Policy · Terms and Conditions

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.