Craft brewers strive to gain ground in Mexico
A new tide of Mexican craft brewers are launching an array of offerings, from Belgian-style wheat beers and imperial stouts to ale aged in tequila barrels.
“There’s a niche. People are looking for something different,” said Jaime Andreu, commercial director of the Primus Brewery and spokesman for the Mexican microbrewers association, which has 16 members.
Although Mexicans are among the world’s leading consumers of beer, guzzling about 16 gallons a year per person, microbrews are dwarfed by two huge companies that dominate the $15-billion market at home and make most every Mexican brand known abroad, from Corona to Dos Equis.