Members of the brewing industry association Brewers of Europe have committed to adding ingredients and calorie counts to all beer labels within the next three years.
The agreement is voluntary is not part of a government requirement.
A total of 37 signatories, including 25 national brewers’ associations, put their name on a “memorandum of understanding.”
A number of brewers have already started to include this information on their products both in Europe and in the U.S. Diageo added nutritional and calorie information to packs of 500ml cans of Guinness in Ireland in 2017 and AB InBev also added prominent nutritional information to packs of Bud Light in January this year in the U.S..
“The main thing is to have information clearly displayed on the labels,” Mariann Skar, secretary general of Eurocare, said in an article in the Drinks Business here.