Heineken USA (HUSA) has announced that it will cut its workforce by 15% of its overall workforce. The layoffs will impact primarily the sales positions at the company.
It is yet another beer company to announce layoffs as the beer category continues its slow downward trend in sales. Anheuser-Busch, Constellation Brands and MillerCoors, each made significant cuts to their workforce. The craft segment was not immune as both New Belgium Brewing and Deschutes Brewery announced layoffs as well. Lagunitas, which is owned by Heineken also announced layoffs just last October.
Domestic beer sales declined by around 2 percent last year, and craft slowed to an estimated 4% growth.