News ‘Hardest Seltzer in the Universe’ from Four Loko

The hard seltzer craze has taken off, with breweries of all sizes jumping into the category. One of the allures of this new beverage is that it seems to satisfy a growing desire by drinkers to consume less alcohol. Most hard seltzers are weighing in at 4-5% abv.

Four Loko is looking the other way. As reported by NBC News, the company recently tweeted that they will be releasing a Four Loko Sour, which states on the label that it is the “hardest seltzer in the universe” with a 14% abv.

Four Loko may sound familiar. The original version, a caffeinated malt liquor, gained the attention of state and federal regulators after numerous college students suffered from alcohol poisoning in 2010.

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