ProBrewer.com

An Online Resource Serving The Beer Industry

  • News & Articles
    • Featured – Brewing Education
    • Beverage Industry News
    • Front of House
    • Operations
    • Packaging
    • Production
    • Real Estate
    • Sponsored
  • Events
    • All Events
    • Essential Virtual Resources for the Brewing Industry
    • Virtual Brewing Conference Guide
  • Classified Ads
    • Latest Ads
    • Ads By Category
    • Help Wanted / For Hire
    • Search Ads
    • Post Classified Ad
    • Post Catalog Ad
    • About Classified Ads
  • Jobs
  • Discussion
  • Tools
    • IBU Calculator
    • Beer Specifications
    • Water Chemistry
  • Advertise
    • Advertise & Sponsorship on ProBrewer
    • ProBrewer Advertisers
  • Allied Trade Directory
    • Search Allied Trade Directory
    • Your Companies
    • Submit New Allied Trade Company
  • Login / Register
    • ProBrewer Login
    • Register
    • Password Reset
» Beverage Industry News » Full ‘Tilt’

Full ‘Tilt’

Beverage Industry News» Beverage Industry Newsposted Aug 9th, 2005 12:00:00AM by Pat Hagerman

Anheuser-Busch Co. has rolled out another caffeinated malt beverage – this one aimed to be even less beer-like than B-to-the-E, which debuted nine months ago.

Tilt, a raspberry-flavored drink, targets 21- to 27-year-old males who want a beverage that helps them make the transition to play from work, said Mic Zavarella, director of innovation at A-B’s domestic brewing subsidiary. “Tilt was designed with this transition in mind,” he said.

Tilt is a blend of caffeine, ginseng and guarana – a paste derived from a Brazilian fruit. However, Tilt has a taste and a color that’s distinctive from “BE,” which took many of its cues from a beer, said Pat McGauley, vice president of innovation and new products at A-B’s domestic brewing unit.

Each 16-ounce serving of Tilt – packaged in sleek, aluminum cans – contains 6.6%, 6% or 4% alcohol by volume, depending on state law. Cans will be sold individually. Each 16-ounce serving contains about 70 milligrams of caffeine, which is about 27% more caffeine than in a 12-ounce can of Mountain Dew.

Share this:

  • Facebook
  • LinkedIn
  • Reddit
  • Twitter
  • Pocket
  • Email
Pat Hagerman

Posted by Pat Hagerman

Pat Hagerman is co-founder of ProBrewer.com. When he's not leading operations for ProBrewer you can find Pat working on Internet of Things (IoT) infrastructure and systems. If you're having a beer with him ask about some of the more original skills he's taught Alexa.

Search

Promoted
Schaefer Container Systems North America Inc. logo
Schaefer Container Systems North America Inc.
Kegs and Tanks Direct from the Manufacturer
J C Younger Company logo
J C Younger Company
WE CAN SOLVE ALL YOUR CHILLER NEEDS
Quantiperm logo
Quantiperm
Perfection in Carbonation
Blichmann Engineering • Tanktemp glycol heaters & chillers

Subscribe to ProBrewer Daily

ProBrewer Subscriptions

View previous newsletters.

Connect With @ProBrewerPage

 Instagram    Facebook    Twitter

 

 

 

Join the ProBrewer mailing list

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Privacy Policy and Cookie Policy

Connect With @ProBrewerPage

 Instagram    Facebook    Twitter

Go Somewhere Else

News • Classifieds • Help Wanted / For Hire • Discussion • Library • Contact • Advertise • Contact Details • Help

Copyright © 2021 · RealBeer Media · Privacy Policy · Terms and Conditions

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.