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» Beverage Industry News » Fat Cans

Fat Cans

Beverage Industry News» Beverage Industry Newsposted Apr 11th, 2008 12:00:00AM by Pat Hagerman

New Belgium Brewing has announced that it will be packaging and distributing its flagship Fat Tire Amber Ale in aluminum cans to limited markets this summer.

“Introducing cans was a natural choice given that they are outdoor-friendly, light for transport and readily recyclable,” said Bryan Simpson, spokesperson for New Belgium. “In addition to the lighter carbon footprint, Fat Tire can now travel to places where glass is not an option.”

Distributing cans will continue to help lessen New Belgium’s footprint by saving fuel during transport to other states by lightening the weight of the trucks. New Belgium has begun this process by using biodiesel in its Ft. Collins distribution trucks and in the trucks used during the Tour de Fat traveling events.

The cans, which are 100% recyclable, will feature Fat Tire’s original watercolor artwork.

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Pat Hagerman

Posted by Pat Hagerman

Pat Hagerman is co-founder of ProBrewer.com. When he's not leading operations for ProBrewer you can find Pat working on Internet of Things (IoT) infrastructure and systems. If you're having a beer with him ask about some of the more original skills he's taught Alexa.

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