Fast Growing Breakthru Beverage Group Buys Wine Warehouse in California
Expanding its reach into California, Breakthru Beverage Group announced that it has signed an agreement to acquire statewide beer and wine wholesaler Wine Warehouse in California.
The move is Breakthru’s third acquisition in the last year following Major Brands in Missouri and J.J. Taylor in Minnesota.
Formed out of the 2016 merger of Charmer Sunbelt and Wirtz Beverage, Breakthru operates in 13 states and the District of Columbia with a wide range beer, wine, spirits and non-alcoholic beverages. Wine Warehouse, which was founded in 1973, is a multi-generational, family-owned, wholesale distributor of wine, beer and spirits for California. They sell many domestic craft and specialty import beer brands and have been a “go-to” for many small brands unable to get distribution through the complex and often over-lapping traditional beer distribution network.
“The dynamics of the industry are changing and the momentum we have makes this an ideal time to begin the next chapter with Breakthru. We know they will invest in growing the business, bring innovations to the market and use their strong relationships and expertise to distinguish us among both the suppliers and customers we serve,” said James P. Myerson, Wine Warehouse Chairman & Chief Executive Officer.
The transaction is expected to close this spring and is subject to usual and customary closing conditions.
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