Despite the rapid growth of hard seltzers and other non-traditional beer products, IPA’s are well-positioned for continued growth in the years to come, according to a category report by Drizly.
“In the next few years, we anticipate the IPA category to continue to be a key driver of beer sales,” says Liz Paquette, Drizly’s head of consumer insights. “Outside of beer alternatives like hard seltzer, IPA subcategories have seen the strongest sales growth in 2020 in the beer category, and we expect this growth to persist.”
See the full report here.