The latest sales data and consumer insights have revealed how casual dining chains have a huge untapped beverage opportunity, especially for craft brands, as the on-premise channel re-emerges from severe restrictions.
Looking for a sales pitch to have your brand included on the menu at a casual dining restaurant? Use this stat; 40% of casual dining customers say that they desire an extensive range of beverage brands to be available, with multiple offerings in the premium and craft/artisan categories, according to a report from the on-premise measurement and research firm CGA. And 20% say that this availability of choice and quality is ‘essential’ to their satisfaction with the concept’s beverage program.
More statistics and the full report here.