Uber has purchased the alcohol delivery service Drizly for $1.1 billion.
Alcohol delivery has been on the rise over the past few years and has exploded during the pandemic. It is expected that consumers will continue to use direct-to-consumer options even as after the pandemic subsides.
Uber will incorporate alcohol delivery into its Uber Eats service and continue to operate Drizly as a stand-alone app, according to an article in the New York Times.
Full article here.